Are you struggling to fill key positions at your company? Are the recruitment tactics that worked in the past falling flat now? Are you starting to lose business because you don’t have the personnel to fulfill the requirements and deliverables? If so, you’re not alone.

Over the past few months, I’ve noticed that a growing percentage of the companies that reach out to me for digital marketing help aren’t necessarily looking for more business, they’re looking for more qualified employees.

Now, we’re not recruitment or HR professionals at flyte; we’re digital marketers, designers, and developers. Digital marketing can’t replace the skills or expertise of professional recruiters or hiring directors. But, if you can’t fill key positions at your company, you can’t grow, and we’re all about sustainable growth.

Below are some of the tactics that we’ve seen work in helping attract new job seekers and positioning yourself as an employer of choice. None of these recommendations are meant to take the place of job boards, job fairs, recruiters, or any of the tried and true methods you’ve used in the past. Those are still critical, but here’s how you can get more irons in the fire and amplify the outreach you’re already doing.

Make Your Recruiting Efforts Evident on Your Website

Although many people may apply for a job through your Indeed or ZipRecruiter posting, many more will visit your website to get a better picture of your company and the position. It’s your website’s job to build trust, sell the benefits of working for you, and guide them along their journey.

Make It Obvious That You’re Hiring

If recruitment–especially ongoing recruitment–is important to your company, then it should be something you promote as soon as people arrive at your website. Two key places would be “above the fold” on your homepage and as a primary navigation item.