We leave predicting the future for clairvoyants, but we can already look at and analyze new and emerging trends in digital marketing. Are you curious? Here are our top picks for 2023 digital marketing trends.
What are the emerging digital marketing trends?
I’ve chosen 12 emerging digital marketing trends for 2023 that will help you boost your business and get ahead of the competition.
Mind you, these are predictions based on what’s already happening in marketing. You should never forget about the golden rules that are timeless and were proven to work every time.
The new trends, however, are a great opportunity to distinguish your brand and stay on top of your game. The earlier you catch on, the better chance of getting discovered.
Ready? Let’s take a look at the latest digital marketing trends:
01 Artificial Intelligence (AI)
Although artificial intelligence is still in the early stages of development, there were plenty of useful examples of AI-based marketing efforts in 2022.
For example, DALL-E went viral last year. This AI tool can generate images based on text prompts. Digital marketers could use it to create illustrations for blog articles and landing pages instead of using stock photos.
Another popular free AI tool is ChatGPT and GPT-4, which is an advanced text-based solution that can create various pieces of written content. From making jokes to writing scenarios for short movies, ChatGPT is a very impressive tool that can boost your digital marketing strategy.
Personalized marketing
Are you aware of how many ads you see on the Internet per day? There are too many brands fighting for your attention, trying to sell you their latest product.
As a marketer, you need to be more clever nowadays. It’s not enough to show your product or service to a broad audience and wait for the results. You need to address the problems of your potential customers and offer them solutions.
If you have a LinkedIn account, you probably get a lot of spammy messages from salespeople trying to sell you their products. Unfortunately, many of these messages are too generic and don’t address your potential problems. Here’s a chance for your team! Before you message another CEO about your brilliant tool, do a little research and think of the problems they may be facing – and offer them solutions, not just products.
Short-form video content
TikTok videos undoubtedly dominated as the most popular social media content type in the last year. They were so successful that many other major social media platforms copied the style – in the past few years, we’ve seen the rise of Instagram Reels (later copied to Facebook), YouTube Shorts, and even Twitter tried their luck with Fleets (removed in 2021).
One thing is certain – our attention span is getting shorter. Of course, there are still a lot of captivating videos on YouTube, but short-form video format is a completely different piece of content. You can just scroll TikTok on your way to work or before bedtime as a time-filler.
Multi-channel social media marketing
Just a few years ago, you didn’t have to care much about other social media platforms than Facebook. Everybody was there, and everything happened there.
But not in 2023. Facebook is not yet shutting down, but if you truly want to be a good social media marketer, you have a lot of other different channels to maintain.
The platform that has been getting the most attention lately is TikTok. It has gained a lot of popularity in the past few years, and now the brands are seeing a lot of potential in marketing on TikTok.
The story of TikTok shows us that we must be prepared for any new platform that may appear on the market. Young people (Gen Z and the next generation) are particularly likely to jump ship to the new thing and never look back.
SEO
The latest Google updates show us we are approaching the end of an era when it comes to keyword-stuffing SEO. The AI algorithms in search engines are getting clever and can now clearly see if the landing page or article was crafted by a real human who genuinely wants to help the reader or if it was a work of old-fashioned SEO who just paraphrased some other content and added more keywords.
Don’t get me wrong – keywords are still important, and you should still care about SEO. You just need to change the perspective. Google and other search engines promote sites that thoroughly answer users’ questions, not the ones that have the most backlinks and the exact keyword in the meta title.
Inclusive marketing
With the rise of consciousness, there’s a much higher focus on inclusive marketing. Long gone are the times when brands didn’t care about minorities in their marketing messages.
This digital marketing trend is strongly connected with points 3, 8, and 9 in this article.
When crafting your marketing messaging, please think of inclusiveness. If you are a SaaS or other online business, make sure your website is adjusted for people with poor sight. If you have a physical store, adapt the space for people with disabilities.