Generating More Online Leads through Conversion Rate Optimization
Whether you have a lead generation (lead gen) site, an e-commerce site, or a hybrid of both, chances are you’re looking to generate more leads and sales from your website. In this article we’re going to look at a five step process that will improve your website, increase your conversion rate, and generate those leads and sales that will help your business grow and thrive. What is Conversion Rate Optimization? Conversion Rate Optimization, or CRO, is the process of increasing the percentage of your website visitors who take a desired action on your website. What that desired action is, is completely up to you. It could be tied directly to revenue, such as completing a transaction or booking an appointment. Or it could be a step along the way, such as adding an item to their cart, registering for a free webinar, signing up for an email newsletter, or even just watching the first 15 seconds of a video. There are two main ways to generate more revenue from your website: How Do You Calculate Conversion Rate? If you want to improve your conversion rate, to optimize it, you’ll first have to measure it. While calculating conversion rate does require math (?), it’s not rocket science. It’s simply the percentage of visitors who take a desired action. If three people sign up for your email newsletter out of every 100 who visit the signup page, your conversion rate is 3%. What is a Good Conversion Rate? It depends. (Sorry, but it does.) If you go online you’ll see “2% – 5%”, “over 10%”, or “between 5% and 15%” in response to this question. None of these are right…or wrong. Conversion rates differ between industries, between B2B and B2C companies, on what you qualify as a “conversion”, and depending on the length of your sales funnel. If you measure a conversion when someone “adds to cart,” you’re definitely going to experience a higher conversion rate than someone who measures conversions only after checkout. If you do want to get a baseline, just Google “average conversion rate for [your industry here]” and you’ll likely find some research done by optimization software companies that will put you in the right ballpark.
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How to Use Recruitment Marketing for Talent Acquisition
Are you struggling to fill key positions at your company? Are the recruitment tactics that worked in the past falling flat now? Are you starting to lose business because you don’t have the personnel to fulfill the requirements and deliverables? If so, you’re not alone. Over the past few months, I’ve noticed that a growing percentage of the companies that reach out to me for digital marketing help aren’t necessarily looking for more business, they’re looking for more qualified employees. Now, we’re not recruitment or HR professionals at flyte; we’re digital marketers, designers, and developers. Digital marketing can’t replace the skills or expertise of professional recruiters or hiring directors. But, if you can’t fill key positions at your company, you can’t grow, and we’re all about sustainable growth. Below are some of the tactics that we’ve seen work in helping attract new job seekers and positioning yourself as an employer of choice. None of these recommendations are meant to take the place of job boards, job fairs, recruiters, or any of the tried and true methods you’ve used in the past. Those are still critical, but here’s how you can get more irons in the fire and amplify the outreach you’re already doing. Make Your Recruiting Efforts Evident on Your Website Although many people may apply for a job through your Indeed or ZipRecruiter posting, many more will visit your website to get a better picture of your company and the position. It’s your website’s job to build trust, sell the benefits of working for you, and guide them along their journey. Make It Obvious That You’re Hiring If recruitment–especially ongoing recruitment–is important to your company, then it should be something you promote as soon as people arrive at your website. Two key places would be “above the fold” on your homepage and as a primary navigation item.
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What is Google Tag Manager?
Before we jump into Google Tag Manager (GTM), let’s just explain what a “tag” is in the context of your digital marketing: it’s a code snippet used by social media platforms, search engines, and other channels to better track activity on your website. GTM makes it easier for you, as a digital marketer, to work with these snippets of code without actually getting your hands dirty in the code! GTM is a tag management system that allows you to easily add tags to your website in order to track user activity across your site and apps. It can also be connected to multiple platforms like Google Analytics, Google Ads, WordPress, Shopify, and more to track exactly where your site users are coming from. Essentially, it’s a middleman between your website and your marketing and analytics tools. Prior to the creation of GTM, marketers had to rely on their webmasters to implement individual codes on their website for each and every tracking and advertising service they wanted to use. If a tag needed to be added, removed, or altered, a developer (or someone with a similar level of knowledge) was needed in order to make these updates. Now, Google Tag Manager allows non-developers (aka “mere mortals”) to quickly add and adjust the tags on their site, all in one convenient location. Below we’ll map out how to set up Google Tag Manager, and install it on your website. ***Before creating an account, make sure you are signed into the email address you plan to use for accessing Google Tag Manager.***
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Digital Marketing Trends for 2023
We leave predicting the future for clairvoyants, but we can already look at and analyze new and emerging trends in digital marketing. Are you curious? Here are our top picks for 2023 digital marketing trends. What are the emerging digital marketing trends? I’ve chosen 12 emerging digital marketing trends for 2023 that will help you boost your business and get ahead of the competition. Mind you, these are predictions based on what’s already happening in marketing. You should never forget about the golden rules that are timeless and were proven to work every time. The new trends, however, are a great opportunity to distinguish your brand and stay on top of your game. The earlier you catch on, the better chance of getting discovered. Ready? Let’s take a look at the latest digital marketing trends: 01 Artificial Intelligence (AI) Although artificial intelligence is still in the early stages of development, there were plenty of useful examples of AI-based marketing efforts in 2022. For example, DALL-E went viral last year. This AI tool can generate images based on text prompts. Digital marketers could use it to create illustrations for blog articles and landing pages instead of using stock photos. Another popular free AI tool is ChatGPT and GPT-4, which is an advanced text-based solution that can create various pieces of written content. From making jokes to writing scenarios for short movies, ChatGPT is a very impressive tool that can boost your digital marketing strategy. Personalized marketing Are you aware of how many ads you see on the Internet per day? There are too many brands fighting for your attention, trying to sell you their latest product. As a marketer, you need to be more clever nowadays. It’s not enough to show your product or service to a broad audience and wait for the results. You need to address the problems of your potential customers and offer them solutions. If you have a LinkedIn account, you probably get a lot of spammy messages from salespeople trying to sell you their products. Unfortunately, many of these messages are too generic and don’t address your potential problems. Here’s a chance for your team! Before you message another CEO about your brilliant tool, do a little research and think of the problems they may be facing – and offer them solutions, not just products. Short-form video content TikTok videos undoubtedly dominated as the most popular social media content type in the last year. They were so successful that many other major social media platforms copied the style – in the past few years, we’ve seen the rise of Instagram Reels (later copied to Facebook), YouTube Shorts, and even Twitter tried their luck with Fleets (removed in 2021). One thing is certain – our attention span is getting shorter. Of course, there are still a lot of captivating videos on YouTube, but short-form video format is a completely different piece of content. You can just scroll TikTok on your way to work or before bedtime as a time-filler. Multi-channel social media marketing Just a few years ago, you didn’t have to care much about other social media platforms than Facebook. Everybody was there, and everything happened there. But not in 2023. Facebook is not yet shutting down, but if you truly want to be a good social media marketer, you have a lot of other different channels to maintain. The platform that has been getting the most attention lately is TikTok. It has gained a lot of popularity in the past few years, and now the brands are seeing a lot of potential in marketing on TikTok. The story of TikTok shows us that we must be prepared for any new platform that may appear on the market. Young people (Gen Z and the next generation) are particularly likely to jump ship to the new thing and never look back. SEO The latest Google updates show us we are approaching the end of an era when it comes to keyword-stuffing SEO. The AI algorithms in search engines are getting clever and can now clearly see if the landing page or article was crafted by a real human who genuinely wants to help the reader or if it was a work of old-fashioned SEO who just paraphrased some other content and added more keywords. Don’t get me wrong – keywords are still important, and you should still care about SEO. You just need to change the perspective. Google and other search engines promote sites that thoroughly answer users’ questions, not the ones that have the most backlinks and the exact keyword in the meta title. Inclusive marketing With the rise of consciousness, there’s a much higher focus on inclusive marketing. Long gone are the times when brands didn’t care about minorities in their marketing messages. This digital marketing trend is strongly connected with points 3, 8, and 9 in this article. When crafting your marketing messaging, please think of inclusiveness. If you are a SaaS or other online business, make sure your website is adjusted for people with poor sight. If you have a physical store, adapt the space for people with disabilities.
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